In our series “Our Take” we look at the homepage of a website that is a part of the Incredible India campaign. As you might be aware, this has been one of the most visible, highly acclaimed and widely appreciated media campaigns run by the Ministry of Tourism, Government of India.
It has to its credit some of the best print ads and TV commercials. And they have a website too!
When we looked at the website there were a couple of things we wanted to do:
- Present the rich diversity and vibrant kaleidoscope of the country
- Present enough information to enable visitors to make informed travel decisions
And achieve the above while making sure the site
- is easy to use
- looks clean, professional and elegant
- provides a good user experience
- provides easy access to information
With these goals in mind we began working on the design.
The Result:
Our Take : IncredibleIndia.org Homepage
The layout comprises of several individual information blocks which are used like building bricks (like in a Lego set) to create the design pattern. The Incredible India campaign has some great stunning visuals as wallpapers and posters. We decided to use them as the background for the site. The idea being that these background images could be cycled through in a random fashion every time the user visits the site. This would add a certain flavor to the website.
Each of the blocks on the site represents a certain set of related information. The blocks are also designed to accommodate rich media content (like videos, images etc.), thereby allowing the site to present the sights and sounds of the country in an engaging manner.
Let us know what you think of this? Also do not forgot our free evaluation offer is still open, so those of you who haven’t yet taken advantage of this might want to do so now.
(Disclaimer: Please note that the re-design of the homepage and the contents of this post should in no way be interpreted as an attempt to pass any kind of judgment or comments regarding the current design of the original site. This is merely a representation of our vision and interpretation for this site.)
